Unbeatable performance: At Zebra, we are committed to empowering teams with the mobility and insight to deliver at the cutting edge of excellence. More than just providing intelligent hardware, we offer solutions that give organizations complete visibility to make smart, nimble decisions about what action to take now, and how to plan for tomorrow. Zebra tested: Tested and certified by Zebra engineers to provide optimal performance and reduce printer downtime. Promote high efficiency in the workplace with our series of products, worrying less about what needs to be done and watching your flexibility for the day to day challenges increase with your workflow. Recommended usage: For harsh environments and long-term labeling such as outdoor labeling, extreme temperatures, warehouse, product identification, and distribution for the most effective route applicable. Ideal for use with synthetic materials in environments with harsh to extreme chemical exposure and/or excessive abrasion, and where UL / cUL approval is required. Thermal transfer: Prints using thermal transfer technology which uses a ribbon instead of expensive ink or toner, save yourself resources with this more direct approach to printing. Thermal transfer printing uses a heated ribbon to produce durable, long-lasting images on a wide variety of materials. Official Zebra: 4800 series; width 4.33 in; length 242 ft (110mm x 74 m); core 0.5 in; 6 rolls, all provided along to get you started the fastest way as possible ready for use where they are needed the most for the quantity and pace of your business. Use this where you need it the most at the size that benefits you best.