WHAT WE’RE ABOUT: A line of trendsetting beauty products made with a formula and packaging that's anything but ordinary. Always crafted with the most conscious ingredients, always at a price that’s nice, and always made to inspire you. WINKY PROMISE: Luxurious yet accessible, we offer a range of innovative, high-quality beauty formulations with clean and kind ingredients. Vegan, Cruelty Free, Gluten Free & Paraben Free. HOW TO USE: Apply Watermelon Jelly Lip Balm to bare lips and watch the pH technology magically transform into your skin’s most flattering shade of pink every time. STAIN: This vegan lip stain applies clear, then reacts with your lip’s natural pH levels, leaving lips looking lusciously pink all year round. TINT: Like a slice of summer for your pout, Watermelon Jelly Balm features pH-activated ingredients for a personalized, color-enhancing finish.