Welcome to the Wild!
We believe that mountain sports shouldn’t be intimidating or exclusive. We welcome all skill levels. When we design gear, we ask a simple question: How does this help riders progress?
We design everything we sell in our home state of Utah, just outside Salt Lake City. We lean on our own experience, spending years riding in the Wasatch mountains. We also work with local riders that help test our prototypes before we get to market. For us, grass roots are important. Building the right connections in the outdoor world should never be corporate. That’s just not who we are.