Inspiration for the collection came from the founder's husband and his parents who grew up in East Africa and regaled her with their childhood stories enjoying the wildlife in the beautiful parks around Arusha and Nairobi including the Serengeti National Park. The cheetah continues to be in danger of extinction and Whats Up Beauty is committing to their protection and preservation by donating a portion of sales to the Serengeti Cheetah Project of Tanzania.Kemet - The blackest black liquid eyeliner features an easy one-stroke color payoff without bleeding that quickly dries to a satin finish. It's designed for all-day staying power without fading, transferring or smudging. Nebu - A multichrome liquid eyeliner with an intense color shift from gold to green and blue boasts a buildable formula that dries quickly to a shiny multichrome finish. Designed for all-day staying power with long-lasting shine without transferring or smudging. Egyptian Queen liquid eyeliners feature intense black color and shiny multichrome gold-to-green-to-blue with a precision flexible felt applicator offering a smooth, pinpoint accuracy. Both are clean, non-toxic, water- and sweat-resistant formulas that do not transfer or smudge all day long, even on hooded eyes. Shake well before applying. Egyptian Queen lipsticks features three wearable shades in a clean, non-toxic formula infused with skin-loving ingredients like hyaluronic acid, vitamin E, castor, and silk oils, known for their moisturizing, nourishing, antioxidizing properties. Experience a buttery-smooth, non-drying feel with a soft matte finish while delivering high color payoff in just one swipe. The bullet showcases an intricate embossing of an Egyptian scene. Components are crafted from aluminum with a magnetic closure. Clean, Non-Toxic, Cruelty Free, Vegan. A collection inspired by an ancient Egyptian culture known to be one of the first to wear makeup and boldly combined geometric looks with colors derived from kohl, malachite, azurite, red ochre, clay and more. Find your own inspiration from Ra or Anubis and transform to become the Egyptian Queen. You will receive 3 Lipsticks & 2 Liquid Eyeliners: Eye of Ra Lipstick, Seba Lipstick, Ankh Lipstick, Kemet Liquid Eyeliner, Nebu Liquid Eyeliner.