We are cruelty free, and always have been! We are the beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One. We introduce black nail polish into drugstores, fulfilling the dreams of goth kids everywhere. Wet n wild launched in 1979 with lipsticks and nail polishes at 99¢, and the same lipsticks and nail polishes remain the same. At any given moment, we are helping millions of people feel more beautiful and confident. We love that!
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