SNIFF :) Were gonna get sentimental up in here We remember it so fondly. You were a preteen first experimenting with makeup going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. Well we were there for you then and were here for you now - better than ever These 12-hour longwearing liners have rich hyper-pigmented color an oh-so-smooth oh-so-creamy application and are unbelievably versatile to create any look you want. No wonder theyre so raved about by celebs and makeup artists. But dont worry just because were in Hollywood doesnt mean were dropping names.