Wella Professionals Color Touch - Platinum Blonde Wella Professionals is the #1 salon brand for hair colours*. Color Touch provides professional results with easy application for home use. The demi-permanent hair colour in platinum blonde achieves salon quality results at home. The Light²Color Complex gives the colour intense radiance and shine - for up to 28 hair washes. Color Touch is designed to freshen up colour, for root concealer and grey hair coverage with up to 50% coverage. The gentle formula is free from ammonia and silicones. With the included Color Brilliance hair treatment with vitamin E and lime caviar, the hair is optimally nourished, the hair colour is perfected and protected. For long-lasting results, we recommend a hair care routine with Color Brilliance Shampoo and Conditioner. Wella Professionals - Trusted by Professionals. Loved by Hair * Ideal for colour refreshment and as a base kit. * Up to 50% grey hair coverage * Free from ammonia and silicones. * Easy to use. * Only 20 minutes exposure time. * Colour: 10/81 Platinum Blonde *Based on the Wella Master Brand USD sales of the Salon Hair Care Study 2022 for Hair Dye Products category, published by Kline. INGREDIENTS Aqua, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulphate, Sodium Sulphate, Glyceryl Stearate SE, Decyltetradecanol, Sodium Lauryl Sulfate, Cera Alba, Sodium Cocoyl Isethionate, Parfum, Mica, Sodium Sulte, Ascorbic Acid, Hydrolyzed Keratin, Disodium TEDA, CI 7789 1, Hexyl C1, innamal, Toluene-2, 5-Diamine Sulphate, Resorcinol, Limonene, Benzyl Benzoate, 4-Amino-2-Hydroxytoluene, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl DIRECTIONS 1. Shake the color tube before use. 2. Apply color cream to dry, towel-dried, or freshly shampooed hair. 3. Distribute the color cream evenly using a tint brush. 4. Leave the color cream on for 20 minutes for full development. 5. Rinse the hair thoroughly after the development time. 6. Apply the Color Brilliance hair treatment. 7. Rinse the hair again. SAFETY WARNING A skin compatibility test should be performed 48 hours before each use, even if you have previously used hair colourations. Remember to buy the product 48 hours before use. Warning: hair dyes can cause severe allergic reactions. Please read and observe the following instructions. This product is not intended for people under 16 years of age. Temporary tattoos with "black henna" can increase the risk of allergy. Do not dye your hair: if you have a rash on your face or if your scalp is sensitive, irritated or injured; — if you have ever noticed a reaction after dyeing your hair; — if a temporary tattoo with "black henna" has already caused you a reaction. In case of a reaction or if you have any doubts, please contact a doctor before applying hair dye. Rinse hair well after use. Avoid contact with eyes. In case of contact with eyes, rinse immediately. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Keep out of reach of children. Contains resorcinol, phenylenediamine (toluylenediamine), hydrogen peroxide See more

Recommended routine: use Wella Professionals Color Brilliance Shampoo & Conditioner to nourish your hair colour. Easy to use: easy to use in 3 simple steps - shiny results in just 20 minutes that last up to 28 hair washes. Hair mask: contains a professional hair mask, enriched with lime caviar and vitamin E to protect the colour and maintain its luminosity. Salon results: achieve salon quality results at home - improve the approach and blend grey areas with up to 50 percent coverage. Hair colour: enjoy intense radiance and ultimate shine with Color Touch Demi-Permanent hair colour in platinum blonde with Light²Color Complex - free from ammonia and silicones.