About Us

Fully qualified as a hairdresser, Franz Ströher set off to Paris to learn about the latest hair fashions. By 1894 demand was so high, that Ströher set up his first factory in the East German town of Rothenkirchen (Saxony). In 1924 the Ströher’s filed the name Wella, meaning Wave at the German patent office. As wigs and hairpieces fell from fashion, Karl and George reacted instinctively to women’s beauty desires with their own innovation: applying for a licence to develop products that gave hair permanent waves. Much to the excitement of salons, the first Wella perming appliance was mass-produced. Along with this the company aslo supplied salons with their perming agent, Wellin.