Perfect your blonde and create hard to achieve tones such as platinum and beige with WELLA colorcharm Permanent Liquid Toners.

Create gorgeous, lasting color with WELLA colorcharm’s catalog of Liquid & Gel Permanent Colors.

Get the look of a boss in gloss, with WELLA colorcharm’s full lineup of Demi-Permanent tones.

Capture and create any tone with WELLA colorcharm’s collection of fully intermixable semi-permanent PAINTS.

Achieve remarkable lift and gorgeous results with WELLA colorcharm Lighteners and Cream and Clear Developers.