What it is:A long-wear voluming mascara that instantly creates fluffy, fuller-looking lashes while nourishing with natural ingredients—now 100% vegan! Why we love it: Volumizes, lifts, and gives you lush, fuller-looking lashes Long-wear, non-flaking formula Easy removal without scrubbing Hourglass-shaped, bristled wand creates feathery volume and lift Upgraded formula is now 100% vegan! Enriched with plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to nourish and naturally plump lashes Turn up the volume while keeping it clean. Our award-winning voluming and lifting mascara is now 100% vegan and instantly gives you full and feathery lashes from corner to corner. Powered by nourishing plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil, the long-wear formula conditions, hydrates, and supports healthy lashes while giving them a natural boost. Use the hourglass-shaped bristle wand to create a fluffy, eye-popping effect. An Allure Best of Beauty Award Winner! Plant-powered ingredients: Vitamin E: Moisturizes and nourishes lashes Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes Clean Beauty Powered By Plants. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified.

WELL PEOPLE: Clean Beauty Powered By Plants.? This skincare product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified. MADE WITH CRUELTY-FREE BRISTLES: Made with premium, 100% animal hair-free Taklon nylon hair. PLANT-POWERED INGREDIENTS: This Liquid Eyeliner is infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping makeup looking fresh. EYE CONTOUR BRUSH: This set includes an eye contour brush to emphasize and define your eyes. THREE ESSENTIAL EYESHADOW BRUSHES: This trio of eye makeup brushes gives you the power to create flawless everyday eye looks with ease. Perfect for blending out, lining & defining your eyes & brows and can be used with powder, cream, and liquid formulas.