CRUELTY FREE - W7 products are vegan-friendly & 100% cruelty free. None of our products are tested on animals. PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics. 20 SHADES - To fit and provide great coverage for a wide range of skin tones, so you can find your 'fit me' dream colour. Oil free foundation in a handy easy-to-use pump. ALL DAY LASTING - W7 HD Foundation stays on for hours, so you can wear your look with confidence... all day. FLAWLESS - Medium coverage builds quickly and easy to covers spots, blemishes and imperfections. Giving your skin a matte, poreless natural 'no makeup' look. HD Foundation is the perfect formula for normal or oily skin.