DURABLE & REUSABLE: these long lasting heel cushion inserts are durable and reusable, which are great for standing, walking or running all day long. FIT IN ANY SHOE: it can be used by men or women,and for any kind of shoes. SUPER COMFORT: made with soft material, skin-friendly and comfortable. SHOCK ABSORPTION: soft gel prevent heel impact and provide even pressure distribution, reducing stress and pressure on the heel area. INSTANT HEEL PAIN RELIEF: helps to relieve your heel pain and discomfort caused by plantar fasciitis, tendonitis, heel spurs,sore hurting heels & sore feet.