A message from our founder and owner Randy Hartnell
Good health is our most precious gift, and nothing can support or undermine it more than the foods we choose to eat each day. After fishing for over 20 year, I wanted to provide high-quality, wild caught salmon directly to those who need it most. Our mission at Vital Choice is to help our customers avoid becoming one of these statistics by providing deeply nourishing 'real' foods, backed by great service.
Since we began in 2002, we've grown each year, earning the trust of satisfied customers and wellness experts across the country. We hold this trust sacred and are deeply committed to maintaining the highest standards of quality, safety, service, and environmental consciousness.
We thank you for being a part of our Vital Choice family and allowing us to help you come home to real food.
Yours in optimal health,
Randy Hartnell, Founder