Virtue Hydrating Recovery Shampoo for Dry, Damaged & Colored Hair

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Virtue Hydrating Recovery Shampoo for Dry, Damaged & Colored Hair

Regular Price: US$47.99

Special Price US$39.99

Availability: In stock

Supplier: Virtue

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

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Regular Price: US$47.99

Special Price US$39.99

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Highlights

Without Sulfates SLS SLES

Vegan

Good for: Color Care

Good for: Damage

Without Parabens

About the Product

Item 2277168

What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Fading
Key Benefits: Cleans, Nourishes, and Replenishes
Formulation: Rich Liquid
Highlighted Ingredients:
- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair's vibrance and shine.
- Alpha Keratin 60kuÂ®: a healing protein that's identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60kuÂ®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.
Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair felt softer after just 1 use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable

-Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil helps act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair's vibrance and shine.

Suggested Usage:
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair, massage into a rich lather, and rinse.
-Follow with conditioner and rinse thoroughly.