Virtue ColorKick Debrassing Blue - Purple Shampoo - 8 oz/ 240 mL

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Virtue ColorKick Debrassing Blue - Purple Shampoo - 8 oz/ 240 mL

Regular Price: US$47.99

Special Price US$39.99

Availability: In stock

Supplier: Virtue

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

Qty:

Highlights

UV Protection

Without Sulfates SLS SLES

All Hair Types

Vegan

Good for: Color Care

Reduces Brassiness

About the Product

Item 2500221

What it is:A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Fading
- UV Protection
Key Benefits:
- Brightens
- Neutralizes
- Revitalizes
Highlighted Ingredients:
- Special Blend of Chamomile, Lemon Fruit, Red Cabbage, and Purple Ginseng Extracts and Natural Salicylic Acid from Wintergreen Leaf Extract: Subtly and cumulatively brightens yellow tones and rinses away brassiness.
- Turmeric Root Extract: Protects against UV damage, color distortion, pollution, and free radicals.
- Viola odorata Flower/Leaf, Lavender Flower, and Rosemary Leaf Extracts: Neutralize brassiness and reduce yellowing of natural and color-treated hair.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Experience the only toning shampoo that combines strengthening and reparative Alpha Keratin 60kuÂ® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness in all shades of color-treated, highlighted, and natural hair.
Fragrance Description:It's scented with a warm blend of bright and calming ingredients, including yuzu zest, chamomile, and creamy sandalwood.
Clinical Results: In a two-week consumer-perception study with 57 panelists:
Immediately:
- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked more vibrant
After 2 weeks:
- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked shinier and less brassy

-Special Blend of Chamomile, Lemon Fruit, Red Cabbage, and Purple Ginseng Extracts and Natural Salicylic Acid from Wintergreen Leaf Extract: Subtly and cumulatively brightens yellow tones and rinses away brassiness.
-Turmeric Root Extract: Protects against UV damage, color distortion, pollution, and free radicals.
-Viola odorata Flower/Leaf, Lavender Flower, and Rosemary Leaf Extracts: Neutralize brassiness and reduce yellowing of natural and color-treated hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 IPDI, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

Suggested Usage:
-Apply to wet hair.
-Massage into a rich lather.
-Rinse.
-Follow with your preferred Virtue conditioner or the Restorative Treatment Mask (each sold separately).
-Use one to two times a week or as needed, alternating with your preferred Virtue shampoo (sold separately).