DIRECTIONS - Store at room temperature in a dark cupboard and keep the lid on the jar. After opening use as quick as possible. SUSTAINABLE - Packed in a sustainable, re-usable glass jar to maintain the freshness and to keep moisture out. Suitable for vegans and vegetarians. ETHICAL SOURCING - After almost 2 decades of working with Madagascan co-operatives and farmers, a fair price agreement and sustainability for their communities is important to us. Packed in a UK facililty. VERSATILE - Use the powder in applications where you would use pods but need faster or localised flavour release. Ideal for baking, coioking, dessert making and addition to hot drinks (use while boiling). Also ideal to use on the top of a pannecotta!. 100% GROUND MADAGASCAN VANILLA BEANS- Made through a cryogenic grinding process which leaves the original smooth, rich and sweet aroma and taste of the of the pod unaffected.