Laser engraving is permanently etched into the tag a fraction-of-an-inch and appears dark brown.

IS IT NEW OR USED? We have tags and necklaces manufactured for us in large quantities. These are brand new items. We then laser engrave the tags as you request. Tag, necklace and snap bail are packaged in a plastic bag (see last photo). These items have been touched during this process, but are still new, never before sold items. During shipping, on rare occasions, postal equipment may cause damage to the product. If that occurs, please message us to rectify the issue. We also sell fully personalized tags with your words engraved front-and-back. Comes with a very basic 30" nickel-plated or gold-plated necklace that can be cut down to size with scissors. Engraving appears brown and is permanent. Laser engraved, high quality tag in either silver or gold tone.