TWICE'S VISION: Clean and effective toothpaste options that make oral health and tooth whitening easy, effective and affordable. No fads, false claims or pseudoscience, just a healthy toothpaste that really works! With your purchase of Twice we are able to help Glo Good Foundation with oral care missions around the world. CRUELTY-FREE VEGAN TOOTHPASTE - Twice sugar free toothpaste is always Non-GMO, SLS Free (sodium lauryl sulfate free), Paraben Free and never tested on animals (Leaping Bunny Certified). Recyclable Eco friendly toothpaste packaging. THE BEST TASTING TOOTHPASTE - Like nothing you've tried before - a unique blend of an invigorating wintergreen and peppermint for absolute fresh breath. A WHITE, BRIGHT SMILE WITHOUT THE SENSITIVITY - Created by top celebrity dentist and packed with scientifically proven ingredients for glistening white teeth. Twice is especially helpful with teeth whitening for sensitive teeth. COMBINING SCIENCE + WELLNESS - Our cavity prevention toothpaste brings together scientifically proven, effective oral health and enamel repair ingredients with vitamins, aloe vera and antioxidants. We created the best toothpaste for adults and children alike.