Good Clean Glam: At True + Luscious, we create products that are made with pure pigments, plant-derived and skin-loving ingredients that are just as effective as they are safe, so you can look amazing and feel it, too. Super Clean Formula: Our Super Moisture Lipstick is formulated without sulfates, phthalates, parabens, triclosan and is Cruelty-Free, Gluten-Free & Vegan; each lipstick comes in fully recyclable aluminum packaging. Flatters All Skin Tones: We are a proudly multicultural beauty brand with a product development team made up of women from a diverse range of ethnicities; our shades are universally flattering, whatever your skin tone. Conditions Lips with Lasting Hydration: Formulated with lip-cushioning Hyaluronic Acid and protective organic Konjac Root powder from Japan, this lipstick is dermatologist tested and helps hydrate, rejuvenate, repair and keep lips supple, while looking gorgeous. Vibrant Color, Luxurious Satin Finish: Applies smoothly with a plush, streak-free swipe of vibrantly luscious rose pink color with a silky-satin finish.