Our story
How we got our start
At True + Luscious, we create products that are made with pure pigments, plant-derived and skin-loving ingredients that are just as effective as they are safe. We believe clean beauty is about creating the best quality products for you, so you can look amazing - and feel it, too. ?
What makes our product unique
We go beyond just “free-from” marketing claims here at True + Luscious. Our recipe for the perfect product includes not only clean formulas made without more than 1800 toxic ingredients - but real science and safety, supported by our experts in the lab, and our pro makeup artists in the studio.
Why we love what we do
Our founder, Mehir says it best. “While I was able to easily find high-quality clean skincare, it was really hard to find makeup that met my ingredient standards. I made it my mission to create a line of clean makeup that would wow even the most dedicated makeup mavens.”