NEW Tom's of Maine Natural Toddler Training Toothpaste.At Tom's of Maine, we believe what's inside matters. That's why we've always been committed to high quality standards and never use artificial colors, flavors, fragrances, preservatives or animal testing. You deserve the peace of mind that comes with knowing the products you choose not only work, but also share your values.Let their first healthy habit come naturally.Our new Toddler Training toothpaste is fluoride free with no artificial flavors, colors, or preservatives. This clear gel gently cleans little teeth and gums without SLS or propylene glycol. And toddlers will love brushing with the great tasting, mild fruit flavor again and again. Easy to use, no mess dispensing top. Safe if swallowed. Specially formulated for 3 to 24 months.Careful Selection of IngredientsYou’ve always believed it’s what’s inside that counts. We hope you’ll apply that same rule to our products. We’re proud of our ingredients and want you to know about each one, including its purpose and source.About Tom's of Maine.Tom’s of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant and bar soap products. The company has a long standing commitment to supporting people, communities and the living planet. For over 42 years, TOM has sponsored hundreds of nonprofit efforts by giving 10 percent of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5 percent (12 days) of employee time to volunteer. TOM's employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal certified and gluten free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet.Let their first healthy habit come naturallyOur commitment to our customers is also defined by the ingredient choices we offerGlycerin (moistener) from vegetable oils; PDO (consistency) from corn; water (consistency) from Maine aquifer; hydrated silica (stain removal) purified silica from the earth; xylitol (flavor) from birch trees or corn; benzyl alcohol (preservative) from Cassia oil; carrageenan (thickener) from seaweed; natural flavor (flavor); citric acid (flavor) from citrus fruit.Gently cleans teeth and gums Free of fluoride, SLS and gluten Safe if swallowed No artificial flavors, colors or preservatives Mild fruit flavor Gel formula Tube with no mess dispensing nOuncezle.Mild fruit flavor in a gel formula. No artificial flavors, colors or preservatives. Safe if swallowed. Free of fluoride, SLS and gluten. Gently cleans teeth and gums.