What makes our products unique?
Our hair care formulas are uber-intentional, using only hand-picked, potent ingredients that offer real results.
Are our products natural?
Theorie sources safe ingredients that perform. This means we use a combo of natural and synthetic ingredients that support the integrity of our formulations, as well as the highest percentages of actives at the ideal pH levels.
What we offer?
Theorie curates a collection of only the essentials. The outcome: less confusion, less waste, less clutter, less fuss and more radiance.