The Honest Company was born of a simple purpose: to create safe, effective products that work. And we believe you have the right to know what’s inside the products you use, so that you’re empowered to make the choices for you and your family. Core to our mission is using naturally derived materials whenever we can . Also core to our mission: providing information and education around the ingredients we choose to use. The Honest Company is here to help you do that homework, providing transparency in terms of the ingredients we choose and the definitions we use. The Honest Standard is how we make that intention a reality. It’s our set of guiding principles. It’s the way in which we apply our values to innovation and development. And it’s the thoughtful and uncompromising approach we take with every product we make.