How Swiffer Changed The Way The World Cleans

Before we came along, cleaning was old-fashioned, backbreaking work. First you swept, and then you used a dustpan. Heavy buckets of water sloshed all over your just cleaned floors. And you kept those dirty tools in a closet where no one would see them. It was the turn of the millennium, and we saw an opportunity for change.

In 1999, Swiffer pioneered achieving an amazing clean with little effort. It all started with our Trap & Lock Technology. You can see this technology in our Sweeper cloths that attract dirt, dust and hair off the floors. The dirt is trapped on the cloth, eliminating the use of brooms and dustpans.

Our products were designed to make life easier, and today our focus remains the same. Knock out dirt in a single swipe and get back to what really matters in life. That's the #SwifferEffect.