Clean your kiddo from head-to-toe with our two-in-one Gentle Sweet Cream shampoo and body wash formula that soothes with Organic Aloe Vera, Calendula, Avocado and Cucumber Extracts while moisturizing with Organic Jojoba and Sunflower Seed Oils. Gentle, plant-based, and perfect for the whole family. Get your wee one wet with warm water and massage from top to toe. Rinse and revel in the glow of your squeaky clean cutie. Made with Jojoba seed oil and a blend of botanical extracts, our soothing formula provides extra gentle cleaning for extra dirty babies. For that nostalgic newborn smell, breathe in our Sweet Cream scent. It’s fresh, clean, and powdery–like a brand new baby wrapped in a soft, fluffy blanket. Splash baby with warm water, give your tiny baby a bubbly massage, rinse, revel in the glow of your squeaky clean cutie and then watch your baby look directly into your eyes and immediately poop all over themselves. Repeat as needed. Our shampoo & wash is made without sulfates, SLS and SLES, synthetic fragrance, phthalates, parabens, common allergens (gluten, peanut, dairy) and formaldehyde donors. Basically, it's made with the good stuff. Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we believe every child (and family) deserves the best.

PREMIUM FOR ALL. Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we believe every child (and family) deserves the best. MADE WITHOUT. Our shampoo & wash is made without sulfates, SLS and SLES, synthetic fragrance, phthalates, parabens, common allergens (gluten, peanut, dairy) and formaldehyde donors. Basically, it's made with the good stuff. HOW TO USE. Splash baby with warm water, give your tiny baby a bubbly massage, rinse, revel in the glow of your squeaky clean cutie and then watch your baby look directly into your eyes and immediately poop all over themselves. Repeat as needed. SWEET CREAM SCENT. For that nostalgic newborn smell, breathe in our Sweet Cream scent. It’s fresh, clean, and powdery–like a brand new baby wrapped in a soft, fluffy blanket. ?????????? ?????????? SHAMPOO & BODY WASH. Made with Jojoba seed oil and a blend of botanical extracts, our soothing formula provides extra gentle cleaning for extra dirty babies.