About SRAM

Incremental enhancements. Perpetual improvements. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is SRAM just keep making it better.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love SRAM most because bicycles are what SRAM love, too.

Narrow minded yet forward thinking.

Bike components are all SRAM do - which is why do them so well. SRAM, LLC began with the goal of creating one of the best shifting system and improved the cycling world with the introduction of grip shift.