Now, get breakthrough beauty at your fingertips. Developed by some of the World's top beauty experts, NOW Beauty combines on-trend hair and skincare research with an array of curated and tested healing, nourishing ingredients, crafting a collection of high-performance blends and treatments to help you look and feel your best. The NOW team is dedicated to offering an affordable collection of high quality, cutting-edge skin and hair technology, filled with innovative ingredients and never-before-seen formulas that make you feel healthy, confident, and beautiful after each use. Each NOW product is sulfate, silicone, and paraben free, gluten free, as well as being formulated with Non-GMO ingredients. And, NOW Beauty is dedicated to the environment, with sustainably sourced natural ingredients and recycled packaging whenever possible.WANT IT. GET IT. NOW. At NOW Beauty, we source the best, before-the-trend ingredients and formulate them into fabulous self-care solutions that won't break the bank. For the latest in skin and haircare, NOW is a beauty lover's best way to shop. NATURALLY RADIANT SKIN. Feel great about the products you use on your body. Our Squalane Body Butter is formulated Sulfate, Paraben, and Gluten-free, so that all skin types, even the most sensitive, stay safe, smooth, and irritation-free. AN ANTI-AGING SKIN TREATMENT. Hyaluronic Acid, a skin-hydrating favorite known for its moisture-retaining magic, delivers the ultimate rejuvinating boost to skin, improving texture and elasticity for a more youthful, bouncy complexion. POWERFULLY SOFT SKIN. Powerfully moisturizing, weightless Squalane delivers deep, long-lasting hydration, leaving skin feeling smooth and touchable. Our Squalane butter instantly melts into skin after application, locking in all-day softness. YOUR SMOOTHEST SKIN EVER. For double the skin-softness, this powerful formula adds moisture with hyaluronic acid, coconut oil, shea butter, then locks it in with squalane - all in one luxurious, silky, easily absorbed body butter.