Curcumin is the active ingredient in turmeric and it has amazing health benefits, but bioavailability/absorption has always been a major challenge for this supernutrient. The problem is that most supplement companies dont know how to make curcumin bioavailable. Formulating for maximum bioavailability and absorption REQUIRES three things that most curcumin brands dontor cantdeliver: * A proven, patented form of curcumin * Specialized technology to encapsulate the curcumin for max absorbability * Proprietary know-how to guarantee the end products stability Most curcumin supplements have such low absorption rates that the majority of the product is expelled in your urine. If the product isnt being absorbed in your body, then youre not the getting the benefits you paid for. Smarter Nutrition Curcumin was specifically formulated with science-based ingredients to help your body absorb curcumins benefits just like a sponge.