Smart Beauty Purple Hair Dye Permanent with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure Purple Hair Dye Permanent Hair Colour PPD Free Vegan Cruelty Free Amethyst Purple Hair Dye

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Smart Beauty Purple Hair Dye Permanent with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure Purple Hair Dye Permanent Hair Colour PPD Free Vegan Cruelty Free Amethyst Purple Hair Dye

Regular Price: US$40.99

Special Price US$34.99

Availability: In stock

Supplier: Smart Beauty

Category: Beauty & Personal Care Hair Care Hair Colour Hair Color

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US$69.98

Smart Beauty Hair Color

Creative home hair coloring made easy

We are a boutique brand of hair colors that transforms your hair. Our mission is to help guide you to find and achieve your perfect hair color.

Be uniquely you with our bold fashion hair colors. Add a bit of mystery with our sapphire black, and deep hues. Enhance your youthful glow with shades of blonde and silver. Whatever your vibe, we've got years of experience in creating healthy colorful hair. All our products are vegan and cruelty free.
Simone E.

The first time I have tried a Smart Beauty permanent hair color. As my natural hair is quite dark I may need a couple more treatments but I was surprised to see how much lighter my hair became. Great colours as always.

Mao H.

I'm so happy to get the beautiful purple hair I have wanted for a long time!! And it is a vegan and cruelty-free product. I love it!!

Sarah G.

Best hair dye I have ever used, and I have used a lot ! Easy to apply and excellent results.
Why Smart Beauty Permanent Color

Be uniquely you with our bold fashion hair colors. Add a bit of mystery with our sapphire black, and deep hues. Smart Plex formula protects and strengthens the hair preventing breakage.

How Easy Is It To Use

We provide a step-by-step guide. Our non-drip, easy to apply color cream provides even coverage. Apply in sections by yourself or invite a friend over to help. Enjoy the experience.

Is It Safe to color your hair yourself

Our permanent hair colors contain 'Plex' technology which strengthens and rebuilds the structure of your hair.
Shop: Smart Beauty hair colors
Shop: Smart Beauty hair colors

Best hair color Smart Beauty permanent Hair Dye in Grey Graphite Lilac Silver Rose Gold

Best hair color Smart Beauty permanent Hair Dye in purple

Smart Beauty Permanent Amethyst Purple Hair Dye with added plex anti-breakage technology

Protects your hair against damage & breakage Rebuilds your hairs natural structure Restores hairs

Top tips on making your color last longer

After coloring, wait for a full 72 hrs before shampooing
Use sulfate-free shampoo and conditioner
Turn down water temperature when shampooing
Refresh the color with Smart Beauty pure purple

Smart Beauty Permanent Amethyst Purple Hair Dye

With added plex anti-breakage technology

Smart Plex, described as 'the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hairs natural structure

Restores your hairs strength, suppleness & volume

100% vegan, cruelty-free formulation
Perfect for: Achieving stunning rich purple hair color
Free from: Mineral oils, Parabens, PEG
If your hair is thick or long, two packs may be required.
Blends/Cover grey

How to color your hair with Smart Beauty Amethyst Purple Hair Dye


Pack contents 1 x Tube of color cream 1 x Bottle of developer cream 1 x Pair of protective gloves 1 x Instruction leaflet Getting Started • Start with dry, unwashed hair • Cover your clothing with old towel/cape • Wear protective gloves provided • Keep your clock nearby to check development time	How to mix the hair dye • Unscrew the cap of the developer cream bottle • Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap • Squeeze the entire contents of the tube into the developer cream bottle, carefully • Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency • Remove the tip of the application nozzle and immediately start the application	How to apply the hair dye • Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section. • Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes	Enjoy your permanent Amethyst Purple hair color • Wearing gloves, work hair into a lather • Rinse thoroughly with warm water, until water runs clear • Wash with colour safe shampoo • Towel dry, and style as desired • Smart Colour+plex already contain conditioning treatment, so you do not need to use additional conditioner • For color longevity, we recommend using a color protect serum

permanent hair dye not tested on animals cruelty free suitable for vegan made in the EU

We take responsibility for our impact on society and the planet

Smart Beauty permanent Amethyst Purple hair dye color swatches

Color results

The above swatches are for guidance only. Please complete a hair strand test before full application.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair color, previous treatments, condition, porosity, length and thickness of hair. The colour will fade with routine shampooing.

IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use.

Guidance for colour intensity

Always read and follow the full instructions inside the pack

Color Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the color will be diluted and you risk damaging your hair.

If your hair is thick or long, two packs may be required.
100% vegan, cruelty-free formulation

smart beauty best hair dye creative hair coloring

Smart Beauty Creative Hair Coloring...Made Easy

Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK

We've been making hair color for over 15 years, and we're exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet.

✓ VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet. ✓ 100% GREY COVERAGE: We place great emphasis on achieving intense color results - as you would expect from a professional salon. ✓ BEST RESULTS: Apply to dark blonde to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade. ✓ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers. ✓ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides. ✓ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger. ✓ PERMANENT PURPLE HAIR DYE: Beautiful and fashionable shade of Amethyst Purple Hair Color, for dark blonde to mid-brown hair.

GTIN: 830577001533. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Cream. Brand: Smart Beauty. Product Benefits: Nourishing. Package Information: Bottle. Color: Amethyst Purple Hair Dye. : B07QCP9X1R. Manufacturer: Smart Beauty. UPC: 830577001533. Item model number: Amethyst Purple Permanent Hair Dye. Product Dimensions: 3.54 x 2.36 x 6.69 inches; 7.05 Ounces.