The Lowrance Legacy

It all started in the 1950s, with Darrell Lowrance and his efforts to use transistorized sonar technology to detect fish. His vision has defined the Lowrance legacy for more than six decades – a legacy born on the water. He set out to change the way people fished. He did just that in 1957 with the introduction of the first recreational fishfinder, the FISH-LO-K-TOR, affectionately known by millions as the “Little Green Box.” That first Lowrance fishfinder spawned the recreational fishfinder industry and set the Lowrance brand on a path of innovation and achievement that still drives us today. Our legacy as the top brand in marine electronics has been sustained by more than 60 years of innovation, reliability and quality, all driven by a never-ending quest to help anglers find more fish.