Describe your products in 3 words.
Freedom, Fun, Innovation
How did you come up with the idea for this product
Shoestik Adaptive Technology Ltd. Was founded by partners and brothers Chris and Stefano Cossalter. In early 2019, Stefano suffered a back injury. After seeing Stefano literally not able to bend and put his shoes on, Chris thought of an idea to help him. What if we glued a magnet onto the top of the tongue and then another magnet to the shoehornThat day, the ShoeStik was born. Soon after, a patent was filed, followed by PCT (international) patent applications a year later, and then applications in individual countries. Patents have been granted in China and Hong Kong with USA, Canada and EU in coming in the next few months. After many prototypes and design modifications, ShoeStik was launched in Jan 2020.
ShoeStik Adaptive Technology is proud have designed a product that is able to change the lives of millions of people with debilitating conditions. The feedback we've received from occupational therapists and experts in the rehabilitation sector has been incredible.
We are proud to be partnered with Canadian Breast Cancer Society and have committed to donate a percentage of sales from every pink shoehorn we sell. We are excited to work with more charities and to help get product out to those who may not be able to afford ShoeStik.
We're looking forward to scaling our business and expanding our presence worldwide
What makes your product special
Knowing we were making a product that would truely help people live better lives was very exciting for us, but when we started hearing from occupational therapists about how their patients were able to use ShoeStik during rehabilitation or how an older lady could now wear those shoes she really loves instead of the easy to use slip-ons she didn't like. Real stories from real people that used our product to make their lives better. This is what makes ShoeStik special.
What has been the best part of your experience
The feedback we have received from cuTwo brothers inventing, working together and developing a beautiful product that makes a difference in people's lives.. It doesn't get better than that. We're excited about the journey ahead and looking forward to meeting new people, and scaling up our business so ShoeStik is available worldwide for everyone to enjoy.stomers who explain how ShoeStik has made such a difference in their lives.