Why did we start shoefresh?

As a father in a sporty family, Anton van den Brand encountered a recurring problem: wet, smelly shoes in the house. They tried everything: shoe sprays, stuffing them with newspapers, drying them at the heating, etc. But each time the family was disappointed... That is why he developed the Shoefresh in 2013: the shoe freshener that cleans and dries. The Shoefresh has now become the number 1 shoe dryer and freshener in Europe: 100,000+ sporting families, 3,500+ pedicures and many top athletes can no longer do without it.