Dentists are incregly worried that the acids in your everyday diet, such as fruit, fizzy drinks and even wine, can cause acid wear. These acids soften your enamel, over time, making it thinner, weaker and discoloured. Dentists recommend Pronamel toothpaste. It's formulated to protect teeth from the effects of acid wear, as it re-hardens and strengthens your enamel every time you brush. It's a daily toothpaste: It cleans and freshens plus helps you to keep your teeth healthy and strong. INGREDIENTS Aqua, Sorbitol, Hydrated Silica, Glycerine, Potassium Nitrate, PEG-6, Cocamidopropyl Betaine, Aroma, Titanium Dioxide, Xanthan Gum, Sodium Saccharin, Sodium Fluoride, Sodium Hydroxide, Limonene, Contains: Sodium Fluoride 0.315% w/w (1450 ppm Fluoride) and Potassium Nitrate 5% w/w. DIRECTIONS Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) and not more than three times a day or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. SAFETY WARNING Always follow the label directions: Brush twice a day and no more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if the carton ends are open. BOX CONTAINS Each order comes with 1 x Sensodyne Pro Namel Gentle Whitening Fresh Mint Toothpaste 75 ml MANUFACTURER CONTACT INFORMATION GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K. Stonemasons Way, Rathfarnham, Dublin 16, Ireland. See morePlease check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack. Packaging may vary. Gently whitens tooth enamel. Contains fluoride for cavity protection. Helps re-harden acid softened enamel. Helps protect against the effects of acid erosion.