About Us

It all started with Willi Pfannenschwarz, who as a miller’s son wanted to have a big milling production and all kind of machines to make milling possible.

Willi grew up in Waldenbuch, Germany, working in the mill. He could absorb every little detail about trade there. Quickly, he began to come up with his ideas for grain production.

He did not like that nutritious outer layer of grains were separated during the graining process and used only to feed animals. With the idea of producing ”whole grains” he founded Seitenbacher in 1980.

Willis’ idea to consider people to whole grains was to mill the grain into nice, large flakes and add nuts, seeds and dried fruits to make it colorful, good-looking and smelling. With this idea, Seitenbacher was born.