Scruples Platinum Shine Shampoo - Purple Toning Shampoo for Extending and Enhancing Blonde Hair - Cools Down Brassiness Yellow & Orange Hues - Moisturizing Violet Shampoo for All Hair Types (33.8 oz)

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Scruples Platinum Shine Shampoo - Purple Toning Shampoo for Extending and Enhancing Blonde Hair - Cools Down Brassiness Yellow & Orange Hues - Moisturizing Violet Shampoo for All Hair Types (33.8 oz)

Regular Price: US$113.99

Special Price US$94.99

Availability: In stock

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

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At Scruples, our mission is to empower hair professionals with smart solutions to exceed customer expectations. Everything we do is designed to help make the hair professional more successful. A family-owned and privately operated company since 1983, Scruples works to improve and retain your residual business - you own it. You build it. You keep it.

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This purple shampoo will tone out any unwanted colors and leave you with the perfect tone of blonde. Purple negates the unwanted orange, yellow and brassy tones that leave blonde hair looking dull.

Deep purple toning base
Gentle, sulfate-free formula
Neutralizes warm/brassy tones in brown, blonde, and gray hair

Scruples Platinum Shine Toning Shampoo can be used by blondes of any tone, from dark blonde to platinum.


This purple shampoo will tone out any unwanted colors and leave you with the perfect tone of blonde. Purple negates the unwanted orange, yellow and brassy tones that leave blonde hair looking dull.	This purple shampoo for blonde hair is used to remove brassy tones not just from bleached hair but also from natural blonde hair. This is done to give you a richer and cooler tone of blonde and neutralize the warmth of the color of your hair.	This Scruples shampoo is sulfate free, which means it won’t strip your hair of its natural nutrients and oils. This helps maintain the softness of your hair and ensures its longevity.

The Scruples Legacy - As a brand that's synonymous with quality and innovation in purple hair shampoo, Scruples consistently delivers top-notch results. With our professional toner shampoo, you can rest assured that your hair is in expert hands. For Optimal Results - Utilizing this blonde hair shampoo is a breeze. Simply apply to damp hair, lather, rinse and repeat if necessary. For best results, pair with the Scruples Conditioner. Experience salon-quality hair care products from the comfort of your own home. Ingredients at Work - Enriched with quality deep violet hues, this anti brass shampoo cleanses your mane from root to tip, revitalizing it with every wash. It's a gentle moisturizing shampoo, perfect for daily use. A Multitude of Benefits - This is more than just a hair color shampoo for platinum blonde hair – it's a comprehensive hair toning regimen. Blonde shampoo enhances color and tones down unwanted brassiness, while leaving hair feeling soft, strong, and full of vitality. Unleash your Hair Color - Immerse yourself in the realm of a premium purple shampoo iwith our Scruples Platinum Shine Shampoo. This salon-quality shampoo for women and men is tailored to meet the unique needs of body and shine, guaranteeing luminous and strengthened tresses.