We are a family-owned business which has grown from a single crystal deodorant sold from our house to 60 + products - 85% manufactured in our own Hampshire factory and sold in over 30 countries world-wide.

It all started in 1993 with the original Crystal Spring deodorant proving natural could be effective.

We are real believers that natural ingredients are better. Better for you and better for the environment. That’s why the whole Salt of the Earth range uses 100% natural origin ingredients. We back this up with all our certifications including COSMOS Natural (since 27.11.19), Vegan Society Approved (since 11.12.19) and Leaping Bunny Approved (since 11.02.20).

Format Freeeedom

Our obsession with natural deodorants has led us to understand all our customers are different and have different lifestyles, tastes and needs, so we’ve created the widest range of formats within the natural deodorant market to suit everybody, every day. Sticks, crystals, roll ons, sprays and balms we got them all.

Designed & Made in the UK

When we first started, we used to make products in tea urn in the kitchen at home. Now we have a factory specially designed to make natural deodorants in Chandlers Ford, Hampshire. Our factory is run on electricity from 100% renewable sources.

Innovation

It’s at the heart of everything we do. We are constantly trying to self-improve our products to make them better for our customers and the environment. We develop most our products in house, and we are constantly testing new ideas or dreaming up new iterations.

Refilling & Plastic Free

We were one of the first companies to pioneer deodorant refills way back in 2013. Since launch, we have sold enough of our spray refills to have saved the equivalent of half a million individual plastic bottles from being used. All our ranges now either have a plastic free option or a refillable option.