BRAND MISSION: Making curls work for you. High-performing, multi-benefit products with simple routines to fit your lifestyle and enhance your unique beauty. USAGE TIPS: “Wet Styling” with Pro Curl Cream Gel. Apply a nickel size, to start, to sopping wet hair. Disburse evenly. Air dry or diffuse. Note: Styling product is concentrated. Note: Sulfate free shampoo does not lather much- that's how you know it's working!. PREMIUM INGREDIENTS: Contains Argan Oil. SULFATE FREE, PARABEN FREE, CRUELTY FREE FORMULA. Safe for color treated & permed hair. KEY BENEFITS: Defines and hold with softness. Perfect for Wet Styling. Try our gentle, sulfate-free, cleanser that balances the pH of your hair and scalp. It won’t strip the natural oils your curls need to create their best shape.