Step into the spotlight with RIMMEL's Stay Matte Plum This Show Liquid Lip Color. This high-intensity lip color delivers a bold, matte finish that lasts up to 12 hours. Its touch-proof and waterproof formula ensures full coverage in one stroke, making it the perfect choice for those seeking to make a statement. Lightweight and comfortable, it's a must-have addition to your makeup collection. Crafted with quality ingredients, this liquid lipstick not only gives you a vibrant color but also keeps your lips hydrated throughout the day. Its impressive staying power makes it kiss-proof, touch-proof, and water-proof, ensuring your look stays flawless from morning till night. The 810 Plum This Show shade is a bold, daring choice that's sure to turn heads wherever you go. RIMMEL is a brand that celebrates individuality, fearlessness, and authentic beauty. We believe in the freeing power of being yourself, and our makeup is a tool for self-expression. We stand for the bold individualist who is fearlessly themselves. With RIMMEL, you're not just wearing makeup - you're making a statement. Live the London look with RIMMEL's Stay Matte Plum This Show Liquid Lip Color.RIMMEL, LIVE THE LONDON LOOK: RIMMEL is a brand that stands for individuality, fearlessness and authentic beauty. We believe in the freeing power of being you. SKIN-FRIENDLY BEAUTY: This product is designed with your skin in mind. It's lightweight, comfortable, and suitable for all skin types. Rest assured, RIMMEL advocates for cruelty-free beauty, aligning with your values. STUNNING FINISH: Achieve an intense, matte finish with just one stroke. Its impressive staying power makes it kiss-proof, touch-proof, and waterproof, ensuring your look stays flawless all day long. PREMIUM FORMULA: Crafted with premium ingredients that not only ensure vibrant color but also keep your lips hydrated. The Stay Matte formula is touch-proof and waterproof, lasting up to 12 hours. LUXURIOUS TEXTURE: Immerse yourself in the velvety smoothness of this liquid lipstick. Designed for a seamless application, it glides effortlessly on your lips, delivering a bold, matte finish.