Go darker with the No Bleach London Rich Brown permanent colour kit designed to transform your hair to a deep and dimensional shade of brown. Developed by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to gently colour your hair, creating a luminous brown that's full of rich tones. Great for natural blondes and light to medium brunettes wanting to go darker. The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for a rich colour without compromising hair health. The kit also comes with a specially formulated post colour treatment ‘Keep it Sealed’ to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft. NO BLEACH BLENDS GREYS FOR ALL HAIR TYPES EASY TO APPLY NON-STAINING LONG LASTING MANUFACTURED IN EUROPE VEGAN AND PETA-APPROVED Bleach London is a proudly independent, female founded and professionally led hair colour brand. INGREDIENTS CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Parfum (Fragrance), 2-Methylresorcinol, Resorcinol, Ascorbic Acid, Trisodium HEDTA, 4-Amino-m-Cresol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, 2-Amino-6-Chloro-4-Nitrophenol, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. /// KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal. DIRECTIONS STEP BY STEP: 1. SECTION Divide hair into 4 quarters & secure 2. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion 3. SLICE & APPLY Take thin slices of hair & paint on the colour 4. SMOOSH! Coat every strand 5. DEVELOPING Leave colour on according to instructions provided 6. SHAMPOO Wash out the colour 7. CONDITION Apply Seal The Deal Conditioner STEP BY STEP: 1. SECTION Divide hair into 4 quarters & secure 2. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion 3. SLICE & APPLY Take thin slices of hair & paint on the colour 4. SMOOSH! Coat every strand 5. DEVELOPING Leave colour on according to instructions provided 6. SHAMPOO Wash out the colour 7. CONDITION Apply Seal The Deal Conditioner ------------ WARNING: For external use only. This product is not intended for use on persons under the age of 16. Always read and follow instructions. Hair colourants can cause severe allergic reactions. Temporary black henna tattoos may increase risk of allergy. CAUTION: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying direction should first be made. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness. IMPORTANT SAFETY INFORMATION: When using product wear gloves provided. Rinse hair well after application. Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. If product comes into contact with eyes, rinse immediately. Keep out of the reach of children. This product contains Hydrogen Peroxide, Phenylenediamines (Toluenediamines), Resorcinol and Ammonia. Mix 1: SKIN SENSITIVITY TEST: You must conduct an allergy test 48 hours before each use of this product even if you've used it before. HERES HOW TO DO IT: Using a non-metallic spoon and bowl, mix half a teaspoon of conditioning colour with half a teaspoon of developing lotion. Use a cotton swab to apply a thin layer of the mix to a 1 cm area inside the elbow. Do not cover or disturb for 45 minutes. Avoid contact with clothes. Rinse off with lukewarm water after 45 minutes. If any reaction occurs during the processing time or following 48 hours, do not use this product. SAFETY WARNING no applicable See moreRICH BROWN PERMANENT KIT.