Rey de la Vera represents four generations of paprika producers. Smoked pimenton, or paprika, is a staple of the Mediterranean diet and is used to give both color and flavor to many traditional dishes. Rey de la Veras unique drying process over an oak wood burning stove gives the paprika the aroma, flavor and distinctive color the La Vera Pimenton is known for. The sweet pimenton is made from the small round ora peppers, while the hot pimenton is produced from a mixture of guindilla peppers for their heat, and the jarandilla pepper (a long pepper with intense red color indigenous to the Vera region) to soften the bite.