* Many people claim your bowel movement has to be red to prove the astaxanthin is real. While this may be true for other products, we have made an enhanced absorption formula with coconut oil. You have to think, if my bowel movement is red, am I absorbing any of the astaxanthin Not likely!! * We also don't add any food coloring or additives to turn the astaxanthin red like many companies. The FDA doesn't require those ingredients to be put on the label if the manufacturer stays under a certain amount. * Astaxanthin is one of the most important antioxidant supplements. Its not only an antioxidant powerhouse but also jam-packed with anti-fatigue and anti-inflammatory properties, as well as an array of other health benefits. * The health benefits of Astaxanthin which Research Labs has the most absorbable high quality Astaxanthin available, have been well documented in more than 1000 peer-reviewed medical publications and journals. * Astaxanthin is a powerful antioxidant with broad health implications, and unlike other antioxidants, such as beta carotene, zeaxanthin, vitamin E, C, D and selenium, astaxanthin never becomes pro-oxidant in the body. Pro-oxidant means it is bringing destructive oxidation to the body. Other anti-oxidants have the ability to covert in the body and cause destruction. Research Labs Astaxanthin will never convert and destroy. * Dont waste money with 4mg, 6mg, 10mg gel caps. We have the most enhanced absorption formula possible with 12mg. And remember, its BUY ONE GET ONE FREE. * Works synergistically with zeaxanthin or by itself as a powerful eye supplement.