Happy Teeth and Happy Planet: Gaia Guy is proud to offer an eco-friendly toothpaste to complement our other zero waste bamboo and boar bristle toothbrushes. This toothpaste is SLS free, gluten free, glycerin free, fluoride free, and vegan. It is made free from synthetic preservatives, foaming agents, colors and artificial flavors. Powerful and Safe: Calcium citrate has been shown to reduce mineral loss in teeth. Baking soda is actually not nearly as abrasive as other toothpaste ingredients in those regular tube ones. It has comparatively lower hardness in relation to enamel and dentin which makes it safe for removing stains but not damaging your teeth enamel. Healthy Toothpaste Ingredients: No Hidden toxins here! Gaia Guy’s natural toothpaste contains only natural, minimally processed ingredients for your family. Calcium Citrate, Coconut Oil*, Xylitol*, Sodium Bicarbonate (baking soda), Diatomaceous Earth, Kosher Certified Vegetable Glycerin, Essential Oils of Peppermint*, Spearmint*, and Clove*, Citric Acid. Non-Toxic and 100% Natural Toothpaste: Free from Fluoride, Sulfates, Parabens and Artificial Flavors & Colors, this paste provides a detox for your mouth and gums. Strengthens Tooth Enamel: Remineralizes your teeth with minerals and is completely non-toxic and fluoride-free. NO HIDDEN INGREDIENTS. Tested on us and not on animals.