Effortless Glam in Minimal Time

This curated palette of harmonious eyeshadows was tested by artists and real-women; the consensus is that it's easy to use and fool-proof, even for those who fear eyeshadow. Meticulously made to seamlessly blend, layer and mix to achieve multiple looks, these buildable eyeshadows offer a long-lasting illuminating effect you'll adore!

The collection consists of three Lid Illumes eye shadows and one of our new satin-sparkle powder formula eyeshadow. All are pigmented and easy to put on with a finger or brush. For more color payoff, apply with your finger; for a diffused look, apply with the All-Over Eye Brush.

With our Lid Illumes being a first of it’s kind formula, here’s a few tips to get you started:

• Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.
• For more pigment, apply directly to your eyelid using your fingertip.
• For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure.
• Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE!

High Performing, Luxe Products Made With Clean, Safe And Non-Toxic Ingredients

Clean makeup means products formulated with ingredients that are vegan, gluten-free, and created without harmful ingredients. We’ve partnered with cosmetic labs to develop our first of their kind formulas that meet the European Union’s standards for clean cosmetics, which are the strictest in the world. In an effort to provide the safest non-toxic cosmetics possible, the entire RÓEN line adheres to these standards.

✓ Paraben-Free ✓ Talc-Free ✓ Nanoparticle-Free ✓ Fragrance-Free ✓ Cruelty-Free ✓ Gluten-Free ✓ Sustainable Packaging