After her first Brazilian treatment, Pure Brazilian founder Christine Medrick was in love. Her hair was gorgeous and felt healthy and soft, and it dried in half the normal time. She set out to create a line of professional Brazilian keratin hair treatments with beautiful packaging that did not contain a high level of harmful chemicals. After several years of extensive research, Pure Brazilian was born.

Thousands of stylists use the Pure Brazilian keratin hair treatment every day for its lovely scent, ease of application, same day washout, and gorgeous results. The consistency of Pure Brazilian’s results is what keeps clients coming back time after time. We are here to give stylists amazing products and to give their clients beautiful hair.

Our line of hair straightening products can be used for at-home maintenance of a Pure Brazilian professional treatment (done at a salon) or on their own. Our unique blend of ingredients combine Keratin with Bamboo and Acai Berry to smooth the hair cuticle, eliminating frizz and leaving hair straight and beautifully smooth. Our products include shampoo and conditioner, plus a serum and masque to keep your hair looking and feeling sleek and straight.