PROVOKE Touch of Silver Brighten & Defrizz 3 in 1 Purple Serum. Visibly brighten and tone blonde, silver and grey hair in one application with our 1st Purple Hair Serum. Our light-weight formula goes onto wet or dry hair and smooths away frizz while sealing split ends. Enriched with plant based keratin and violet pigments, it boosts both colour and condition. The result?... Stunningly bright hair in perfect condition. INGREDIENTS Aqua (Water), C15-19 Alkane, Caesalpinia Spinosa Gum, Glycerin, Xylitylglucoside, Phenoxyethanol, Lauryl Glucoside, Polyglyceryl-6 Laurate, Anhydroxylitol, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Benzyl Alcohol, Linum Usitatissimum (Linseed) Seed Oil, Maltitol, Isohexadecane, Parfum (Fragrance), Myristyl Glucoside, Xylitol, Ethylhexylglycerin, Panthenol, Coceth-7, Dehydroacetic Acid, Sorbitan Isostearate, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Linalool, Sodium Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citronellol, Leuconostoc/Radish Root Ferment Filtrate, Pelvetia Canaliculata Extract, Ext. D&C Violet No. 2 DIRECTIONS Suitable on wet & dry hair. Apply to hair, comb through hair, style. For best results, use after washing with our purple regime See moreSuitable on wet & dry hair - Apply to hair, comb through hair... style. For best results, use after washing with our purple regime. Against Animal Testing. Suitable for Vegans. Enriched with plant based keratin and violet pigments, it boosts both colour and condition. The result? Stunningly bright hair in perfect condition. Visibly brighten and tone blonde, silver and grey hair in one application with our 1st Purple Hair Serum. Our light-weight formula goes onto wet or dry hair and smooths away frizz while sealing split ends. Brighten & Defrizz 3 in 1 Purple Serum. Neutralises Brassy Tones. Smoothes Frizz. Seals Split Ends. Blonde - Highlighted & Grey Hair.