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| | Amp Up Shampoo | Damage Fix Shampoo | Moisture Rich Shampoo | Blonde Rush Shampoo |
| Hair Type | For fine, thin hair | For damaged, dull and over-processed hair | For dry, thirsty, frizzy hair | For natural or bleached blondes and highlighted brunettes |
| Description | Amp up your natural volume by washing away dirt, oil, and product buildup. this silicone free shampoo provides weightless volume and unparalleled body while imparting amazing shine. | The go-to for those a bit too committed to their color, iron, or blow dryer. repairs hair from the inside and protects against additional damage, returning hair to a healthy and vibrant state. | Delivers concentrated hydration therapy from roots to ends. shea butter + concentrated amount of oils rejuvenates dry, thirsty, frizzy hair leaving it smooth and shiny. | Keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in blondes and brunettes while brightening blonde colors and nourishing to maintain hair health and vibrancy. |
| Benefits | Volume | Repair | Hydration & smoothing | Blonde care |
| We Have | Color safe, never tested on animals, plant based ingredients, natural sun inhibitors | Color safe, never tested on animals, plant based ingredients, natural sun inhibitors | Color safe, never tested on animals, plant based ingredients, natural sun inhibitors | Color safe, never tested on animals, plant based ingredients, natural sun inhibitors |
| We Don't Have | Sodium chloride, harsh sulfates, SLS, parabens, phalalates, triclosan, paraffin, mineral oil & petroleum, DEA, MEA, TEA | Sodium chloride, harsh sulfates, SLS, parabens, phalalates, triclosan, paraffin, mineral oil & petroleum, DEA, MEA, TEA | Sodium chloride, harsh sulfates, SLS, parabens, phalalates, triclosan, paraffin, mineral oil & petroleum, DEA, MEA, TEA | Sodium chloride, harsh sulfates, SLS, parabens, phalalates, triclosan, paraffin, mineral oil & petroleum, DEA, MEA, TEA |
| pH Level | 4.5-5.5 | 4.5-5.5 | 4.5-5.5 | 4.5-5.5 |
| Smells Like | New fragrance coming soon! | Warm spice: ginger and sage blended with honey, tobacco leaf and cinnamon | Clean & fresh: lemon flower and verbena blended with water lotus, rose hips and amber | Fuji apple |
| Signature Mixology | Bamboo, baobab, kukui oil, charcoal | Bamboo, jojoba, acai | Green tea leaf, jojoba, kukui, baobab | Green tea leaf, jojoba, kukui, baobab |
| Available Sizes | 12oz, 33.8oz | 12oz, 33.8oz | 12oz, 33.8oz | 8oz, 16oz |
| How To Use | Pump into hands and work through hair from roots to ends. rinse thoroughly. | Pump into hands and work through hair from roots to ends. rinse thoroughly. | Pump into hands and work through hair from roots to ends. rinse thoroughly. | Pump into hands and work through hair from roots to ends. rinse thoroughly. |
