David Noll's journey to New Zealand, guitar in hand, changed his life. A short visit turned into 13 years after he met and fell in love with a Kiwi girl named Linda, marrying & having three of their six children there.
Enchanted by New Zealand's natural splendor & commitment to wellness, David embraced the country's untouched purity. Eventually, they returned to California, where in 1987, David founded PRI introducing Manuka Honey to the U.S.