MANUFACTURER'S DESCRIPTION There is one thing that can unite many parents. The clock strikes eight after a long and exhausting day, but the tantrums are still to come. The daily toothbrushing tantrums. Now one product can make toothbrushing the highlight of a child's evening: Playbrush attaches onto any manual toothbrush, allowing kids to control mobile games with their own brushing movements. Interactive brushing challenges and rewards coupled with detailed brushing feedback, meaning brushing is now not just entertaining, but effective. Children will be encouraged to brush regularly, accurately and for long-enough. Playbrush gets children to brush twice a day for 2 minutes, an amount of brushing which is regularly advised by dentists. Playbrush's unique technology Playbrush's unique technology does not only measure duration and regularity - it also measures the position of the toothbrush in the mouth and provides children with real-time in game feedback of where to brush. The Playbrush device has been designed as a unique add-on that attaches to any manual toothbrush, so children can easily share it and use it with their own toothbrush. This innovative and award winning gadget was dreamt up and built by two Austrian and one Nigerian postgraduate. Two years after being founded, the team, based in London and Vienna, have already sold 100,000 Playbrushes and conquered 25 countries. A cleverly designed algorithm measures brushing and ensures that the mouth is cleaned for long enough and thoroughly, and real-time feedback in the form of statistics and a reward system give children extra motivation. Any manual toothbrush Line up the arrows Download FREE apps and play More Playbrush information Playbrush is a simple concept. A manual toothbrush is placed into the colourful Playbrush device and is connected to a mobile phone or tablet via Bluetooth. There are currently 4 toothbrushing games to play where children aged 3 and above can fight green decay monsters, save the Tooth Fairy, fly planes and even paint pictures. The game is controlled by kid's toothbrushing movements and built-in motion sensors measure toothbrushing positions, speed and duration. Playbrush also has a brand new parent's app called 'Utoothia Family', where parents can track their children's brushing data on graphs and charts over a sustained period of time. Any QuestionsEmail us at Support playbrush.com About the Startup Describe your product in 3 words. Fun, Healthy, Effective How did you come up with the idea for this productPlaybrush was inspired by Kiwi, 3, who likes youtube videos and mobile games but does not like to brush his teeth. Kiwi's mom would play short videos on youtube on the iPad to get him to brush but he would just watch the videos happily without moving the toothbrush in his mouth. We learnt that if Kiwi could associate short video games with his toothbrushing, he would be more motivated to brush his teeth. And that was the inspiration for Playbrush. Now with Playbrush, Kiwi enjoys brushing for 2 minutes twice a day, everyday! What makes your product specialPlaybrush connects to over 90 of manual toothbrushes, and integrates easily with IOS and Android phones over bluetooth to provide a unique experience. Our games are beautifully designed to ensure children enjoy brushing regularly, accurately and for the right amount of time! What has been the best part of your startup experienceStartups are a lot of work and a lot of fun. The most rewarding part of this is getting to see your ideas and vision slowly get transformed into products that provide value to your customers. With Playbrush, getting to see kids all over the world using Playbrush to improve their daily toothbrushing makes all the work worthwhile. Also, we are quite glad about our humble beginnings and the trust our customers had in us, right from our early Kickstarter days! Our mission is to to get Playbrush into every bathroom in the world and we are glad to see many parents and children joining us on our exciting adventure! BOX CONTAINS Contains: 1x Playbrush in blue, free access to the first Game, 1x micro-USB cable lots of fun.Minimum requirements: iPhone 4S iPad 3 and iOS 8, Android 4.4 KitKat. Contains: 1x Playbrush in blue, free games, 1x micro-USB cable (Rechargeable via USB). Connects via Bluetooth, kids achieve brushing challenges and rewards and receive brushing feedback. Children control fun and interactive mobile games with their tooth brushing movements. Make tooth brushing fun – a smart device that transforms manual toothbrushes into game controllers.