ADVANCE FORMULA: Made without any harsh chemicals. Free of Formaldehyde, Aldehyde, Sulfates, and Parabens. Cruelty-free with no animal testing. Made for both men and women with hair color. This product can be used on all hair types from straight and fine to dense and very curly. SALON-CRAFTED HAIR CARE: This formula and the rest of the Keratin Concept Line are created with the utmost attention to detail from a stylist with a lifetime of experience in the business of hair. REMOVES BUILD-UP: Cleanses hair of excessive oils, daily product build-up, and mineral build-up, leaving the hair softer and weightless. PREPS HAIR FOR KERATIN TREATMENT: Deeply cleanses the hair in preparation for the a-Keratin Smoothing & Refinishing Treatment. GENTLE CLEANSING SHAMPOO: This shampoo is gentle enough to clean your hair and restores the hair's natural vibrancy.
