Safe - for you and your dog. All Pet Head products are free from all nasties - no parabens surfactants or dyes. Gluten & nut free for safety. We are transparent, all our ingredients are fully listed in our packaging. Pet Head is proudly vegan and is and will always be, cruelty free. High quality ingredients - all Pet Head products are pH balanced, contain aloe vera & vegetable protein and are packed with natural and wholesome ingredients. All our fragrances are exclusive to Pet Head and were designed and formulated with rare & upmarket ingredients leaving your pooch smelling amazingly fresh & fruity. Directions - For Watermelon freshness, gently wash your furry friend, massage the shampoo and rinse well. For great results, use the Furtastic conditioner for a great tangle-free result. With natural oils & Extracts - Our furtastic shampoo is specifically designed for long & curly coats and is packed with shea butter that works as a super moisturizer! This will get rid of any heavy and stubborn knots! Apricot and Kalahari melon oil act to moisturize the skin and coat to leave them softer and cuddly!. Furtastic - for long & curly coats - Detangle those stubborn knots and let that coat shine with this super-hydrating, tail-turning shampoo. Watermelon scented, with a fresh & blend of different fruit notes including melons, strawberry, and peach with just a hint of vanilla to leave your pooch smelling Furtastic!.